MANAGERS – EVALUATION

CHALLENGE AND EVALUATE INNOVATION PROJECTS WITH BUSINESS DESIGN

A one-day training course to discover the Business Design methodology, improve interactions with project leaders and innovation teams, and make informed strategic decisions. This training course is part of our innovation training offering.

Duration1 day FormatIn-person Group6 to 12 people LanguageFR / EN TypeIn-company

LEARNING OBJECTIVES

By the end of the training course, participants will be able to:

UNDERSTAND AND INTERPRET THE LOGIC OF A PROJECT STRUCTURED USING BUSINESS DESIGN

Discover the key stages of the methodology and the underlying concepts. Understand its role within the company’s management system.

USE DECISION-SUPPORT DELIVERABLES

Interpret the results of the methodology to guide project monitoring, trade-offs and strategic decisions.

INTERACT EFFECTIVELY WITH PROJECT LEADERS AND FACILITATORS

Identify and engage internal innovation stakeholders. Ask the right questions to challenge projects and support them during the exploratory research phase.

PROMOTE A SHARED INNOVATION CULTURE

Share a common innovation culture and language to be passed on throughout teams.

 

TARGET AUDIENCE

Managers of idea holders and managers involved in identifying, evaluating or managing innovation projects (sponsors, members of decision-making committees).

We make every effort to adapt our training courses to people with disabilities.

Contact our disability coordinator (j.marchetto@vianeo.com) to explore possible solutions together.

The program

A one-day training alternating methodological input and hands-on practice in small groups.

1

Understand

Discover the Business Design method and its role within the organization

Introduction to the fundamentals of innovation and the innovator's mindset. Discovery of the Business Design method and its place within the innovation management system and the company.

2

Dig deeper

Decode a project structured with Business Design

For each step of the method, understand where the information comes from and the mindset adopted, and learn how to challenge the team.

  • #1 Legitimacy — the project's DNA
  • #2 Desirability — usage analysis
  • #3 Acceptability — ecosystem mapping
  • #4 Feasibility — solution design
  • #5 Viability — target and business model
3

Validate

Frame the exploratory market study

Learn best practices for exploratory interviews (active listening, open-ended questions, biases to avoid…) and the manager's role.

4

Evaluate

Interpret the deliverables

Analyze the results obtained at each step and leverage them for decision-making.

TRAINING ARRANGEMENTS

Teaching methods

  • Presentation of theoretical foundations and examples relevant to participants.
  • Introduction to the Business Design methodology through a card game and the presentation of a practical case study.
  • Individual and group brainstorming sessions using the Vianeo platform, followed by presentations and discussions.
  • Roundtable discussions and participant feedback.

Assessment methods

The trainer assesses participants’ learning progress throughout the training course through practical exercises, real-life scenarios and hands-on activities.

Participants complete a final multiple-choice questionnaire at the end of the training course to validate the skills acquired.

Prerequisites

There are no prerequisites for this training course.

IN6HOUSE TRAINING

Indicative lead time of 4 to 6 weeks from confirmation of the request (signed quotation).
This timeframe mainly depends on coordinating the availability of participants and the trainer; it may be shortened or extended depending on the context and the level of customization required.

PARTICIPANT SATISFACTION

Source: Post-training satisfaction questionnaires – 2026 report – 12 responses from 18 participants.

TRAINING QUALITY
0 %
SKILLS DEVELOPMENT
0 %

WHAT PARTICIPANTS SAY

“The training demystifies the innovation process and breaks it down into a clear and structured approach. The balance between theory and practice was excellent, and the practical examples helped me better understand the connections between the different elements of the tool.”

MELEXIS
Participant may 2026 session

“A well-structured training course, with excellent teaching materials and a highly skilled trainer. Applying the methodology to real company projects makes it easier to understand the Business Design approach. It fully met my expectations.”

FRAMATOME
Participant feburary 2026 session

DOWNLOAD THE TRAINING BROCHURE

Find the program, learning objectives and practical information.

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