VIANEO SERVICES & TOOLS

BUSINESS DESIGN TRAINING AND CERTIFICATION

Nurturing an idea to unlock its full value potential is a strategic challenge in any innovation project. Vianeo’s training equips professionals to guide innovators through this process. Once trained and certified, participants join an active community of innovation practitioners, sharing experiences across diverse ecosystems: companies, research laboratories, higher education, incubators, and more…

Vianeo is a Qualiopi-certified organization in the category of Training Activities.

EQUIPPING YOUR TEAMS WITH THE BEST INNOVATION TOOLS AND METHODS

STRATEGIC BUSINESS DESIGN CERTIFICATION TRAINING SCHEDULE

Find here the upcoming dates for our Strategic Business Design open-enrollment training sessions.
After the training, participants receive support in implementing the methodology. This guided practice ensures a complete and autonomous transfer of skills, enabling them to effectively support innovation project leaders and their teams.

MARCH 2025 (FR)

Online – Remote
March 10th | 9:00 AM – 12:30 PM
March 17th | 9:00 AM – 12:30 PM

In-Person – Paris
March 24th | 10:00 AM – 6:00 PM
March 25th | 9:00 AM – 5:00 PM

JUNE 2025 (FR)

Online – Remote
June 5th | 9:00 AM – 12:30 PM
June 12th | 9:00 AM – 12:30 PM

In-Person – Paris
June 23 | 10:00 AM – 6:00 PM
June 24 | 9:00 AM – 5:00 PM

WHOS IS THIS TRAINING FOR?

Our training programs are open to everyone, with no prerequisites. They are also accessible to people with disabilities. If you have specific needs or constraints, we invite you to contact our disability coordinator so that we can tailor our support to your requirements.

LARGE CORPORATIONS, MID-SIZE COMPANIES & SMEs

You are an Innovation Director/Manager, Innovation Lead, R&D Manager, Marketing/Product Manager, Project Manager

RESEARCH CENTERS, SCHOOLS & UNIVERSITIES

You are a Technology Transfer Officer, Corporate Partnership Manager, or a teacher in Innovation or entrepreneurship…

INCUBATORS & ACCELERATORS

You are a Startup Manager, Business Developer, or Investment Officer

CONSULTANTS & ADVISORY FIRMS

You support innovation project leaders in their strategic thinking and work on innovation-related topics within companies…

ADDRESSING YOUR CHALLENGES

Turn Your Strategic Priorities into High-Value Projects

Facilitate decision-making and co-design of the business case, roadmap, and action plan for all exploratory and innovative projects.

Engage your employees in a transformative dynamic.

Promote a systemic view of innovation projects and their potential from the ideation phase onward.

Professionalize practices and turn your teams into true innovation drivers.

Develop skills in applying all innovation methods (Design Thinking, Lean Startup, etc.).

Share a common framework and language around innovation

Deploy a shared language on exploration and innovation strategy, aligning internal and external stakeholders.

OUR BUSINESS DESIGN METHOD

The Strategic Business Design approach, offered exclusively by Vianeo, guides idea and technology owners through five structured steps. From initial exploration to business model validation, it transforms an intention into a clear, aligned, validated innovation project ready for implementation. All innovation methods—Design Thinking, Blue Ocean, Lean Startup, Business Model Canvas—are fully integrated into Vianeo’s approach.

LEGITIMACY

Clearly identify the problem you are addressing and demonstrate why you are well-positioned to tackle it. Assess your internal resources, unique expertise, and strategic strengths. Make sure your foundation is solid from the start, and that you have the skills and infrastructure needed to deliver a credible and distinctive solution.

DESIRABILITY

Analyze the scope of your project to identify personas whose needs are currently unmet or poorly addressed by existing solutions. Explore, assess, and measure their expectations. Conduct exploratory interviews with your users, validate your hypotheses, and gather tangible evidence of a real value-creation opportunity.

ACCEPTABILITY

Anticipate the impact of your innovation within the project ecosystem by mapping it out. Assess the responses of key stakeholders and influencers, align identified needs with regulatory constraints, and anticipate potential resistance. Identify the levers of engagement and adjust your approach to ensure your project integrates smoothly into the industrial, institutional, and competitive landscape.

FEASIBILITY

Design a solution that is technically and operationally grounded in the needs identified during the Desirability phase. Validate the robustness of your technology, the availability of necessary resources, and industrial feasibility. Secure your development steps by leveraging strategic partners identified during the Acceptability phase. Define a realistic and optimized implementation plan.

VIABILITY

Build a sustainable business model. Clearly identify your customer segments, define a monetization strategy, and assess your project’s financial impact. Ensure your value proposition creates a lasting competitive advantage and that your activity can achieve stable, profitable financial balance.

GET CERTIFIED IN THE METHOD

The Vianeo training program allows participants to master a method that has proven effective for over 15 years in supporting innovators and their teams with clarity, structure, and impact. It provides access to a certification pathway that validates the ability to apply the method independently. Together, the training and certification strengthen the credibility of facilitators with both project leaders and the organization.To date, over 500 professionals across the innovation ecosystem—including companies, research centers, incubators, and consulting firms—have completed the program. Certified participants join the Vianeo Club, an active community of professionals committed to collective intelligence, experience sharing, and deepening their knowledge.

FROM TRAINING TO CERTIFICATION

The Vianeo certification pathway combines skill development with practical application. After 21 hours of training in the Strategic Business Design method, learners receive 8 hours of guided support from a Vianeo expert as they apply the method to their first three projects. A final presentation before a panel of experts validates their mastery of the method, professional approach, and ability to structure complex projects. This pathway is flexible, adapting to the pace of each participant over a period of 3 to 6 months.

Training in the Method

A 21-hour hybrid training program combining team-based application on participants’ real projects. Professionals engage in both online and in-person sessions to fully master the method.

Guided Practice

As part of a personalized 8-hour supplementary training program, learners receive guidance from the trainer during their first three applications of the method. These projects, modeled on real work situations, are subject to dedicated reviews that validate their approach, refine their methodological skills, and allow them to share feedback with both the trainer and fellow participants undergoing certification. By also engaging in reviews of their peers’ projects, learners deepen their understanding of use cases while strengthening their ability to challenge and advise effectively using the Vianeo method.

Final Presentation

To complete their certification journey, the learner takes a methodological test in the form of a multiple-choice questionnaire (50 questions), then presents one of their three projects to a panel of Vianeo-certified experts. This one-hour oral defense evaluates their mastery of the Strategic Business Design method, their facilitator stance, and the acquisition of the expected key skills. The panel assesses the learner’s ability to identify the strategy’s critical points (strengths and areas for improvement) and to guide the project owner in making it stronger and more relevant.

DOWNLOAD OUR BROCHURE

Are you considering training your teams or getting certified in the Vianeo method? Download our brochure to gain a clear, comprehensive, and practical overview of our support programs.

TRAINEE SATISFACTION

Source: Post-training satisfaction surveys – 2024 Report – 84 responses out of 105 participants

TRAINING QUALITY

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SKILLS DEVELOPMENT

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ADDED VALUE OF THE VIANEO METHOD AND PLATFORM

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OUR CERTIFIED PARTICIPANTS’ EXPERIENCE

MICHEL CORDANI

MANAGING DIRECTOR, LA PLAGE FACTORY

“The more I use Vianeo, the more I appreciate the scope of the method: systemic and systematic, it provides an essential 360° view to challenge the often implicit assumptions of project leaders and structure support effectively.
The platform is feature-rich and flexible, allowing iterative, on-demand use without losing sight of the essentials: validating market existence, defining a solid MVP, and aiming for product-market fit with a viable and sustainable business model. Powerful yet subtle, Vianeo requires dedication: an intensive learning phase is needed to unlock its full potential. And this is just the beginning—the ongoing AI developments are very promising!”

KRISZTINA KAPUVÁRI

INNOVATION STRATEGIST & VENTURE BUILDER

“For the past six years, I have supported over 100 companies, primarily in West Africa, the UK, and the US, and I have constantly faced the challenge of keeping information organized and structured. Discovering Vianeo was a true revelation: the platform brings together essential methodologies such as Design Thinking, Lean Startup, and the Business Model Canvas into a single, intuitive, and structured solution. This has significantly enhanced my ability to support entrepreneurs, making innovation management smoother and more effective. Thanks to Vianeo, I have seen founders gain deep insights and greater clarity, accelerating their projects toward market success. I am excited to continue leveraging this powerful tool to support innovative projects and turn ideas into high-impact realities on a global scale.”

MICKAËL HOLLÉ

START UP MANAGER, RÉSEAU QUEST FOR CHANGE

“Vianeo certification has been a turning point in the way I support project leaders. What immediately convinced me was the combination of methodological rigor and operational flexibility—a rare blend that allows for a global vision while adapting to the specificities of each project.

With Vianeo, we don’t just validate ideas; we build solid strategies. The platform guides you step by step, from hypothesis analysis to market validation. Every stage is designed to uncover blind spots and turn uncertainties into actionable levers. What makes the difference? A collaborative approach that places the project leader at the heart of the process.

The certification has allowed me to develop an active support posture, where listening and co-design become key tools for grounding projects in reality. Thanks to the Vianeo method, we move from abstract concepts to concrete actions, systematically aligning vision with on-the-ground expectations. For me, this certification was much more than learning—it is a strategic toolkit that makes innovation accessible, measurable, and sustainable.

JOIN THE CLUB

The Vianeo Club brings together executives, innovation leaders, and experts around a shared ambition: to share, challenge, and enrich innovation management practices. As a true peer-to-peer exchange platform, it encourages strategic reflection, exploration of new approaches, and co-creation of solutions tailored to today’s uncertainties. Joining the Club means becoming part of an engaged community where experiences, discussions, and field insights contribute to a collective and sustainable vision of innovation.

EXPLORE THE OBSERVATORY

With the Vianeo Observatory, explore the strategic challenges of innovation management. ISO 56001 standard, KPI-driven management, uncertainty management, and collective learning: we decipher the major trends and share insights to help leaders and decision-makers transform innovation into a sustainable driver of performance.