FACILITATORS – SUPPORT

SUPPORT INNOVATORS WITH BUSINESS DESIGN – CERTIFICATION TRAINING

A training course designed to develop the skills needed to facilitate, structure and mobilize project teams using the Business Design methodology. At the end of a program combining theoretical knowledge and practical application to real projects, participants can obtain the Vianeo Expert Certification, which validates their abilities and strengthens their credibility.
This training course also provides the opportunity to join the Vianeo Club, which brings together a community of experts committed to innovation. This certification program is part of our innovation training offering.
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Duration3 training days + 8h supervised practice FormatHybrid Group6 to 9 people LanguageFR / EN TypeOpen/
in-company

LEARNING OBJECTIVES

By the end of the training course, participants will be able to:

APPLY THE BUSINESS DESIGN METHODOLOGY TO DEFINE THE BEST STRATEGY FOR DEPLOYING A PROJECT

Master the Business Design methodology, its application at every stage of the innovation process and its connections with other approaches: Design Thinking, Lean Startup, Blue Ocean Strategy and Business Model Canvas.

GROUND AN INNOVATION PROJECT IN REAL-WORLD CONDITIONS

Design an exploratory study to validate assumptions and support the project team throughout its implementation.

 

ASSESS THE STRENGTH AND RELEVANCE OF A PROJECT AND DEVELOP COMPELLING ARGUMENTS

Validate the potential of an idea, identify blind spots and risk areas, and prepare compelling arguments to convince decision-makers and stakeholders to commit to the project.

ADOPT THE FACILITATOR'S APPROACH

Ask the right questions, challenge the team, help them take a step back from their innovation project and move into action.

Align the team around a shared vision and easily onboard new contributors. Adapt the support provided in an agile way according to different projects and profiles.

TARGET AUDIENCE

Anyone managing innovation projects or wishing to support innovative project leaders in structuring their projects: innovation professionals (managers, coordinators, project managers), business development officers, technology transfer officers, facilitators and consultants.

Prerequisites: None.

We are committed to making our training courses accessible to people with disabilities.

Contact our disability coordinator (j.marchetto@vianeo.com) to explore possible solutions together.

The program

3 training days to apply the Business Design method as a team on a real project, supported by the Vianeo platform.

1

Discover

The method and the mindset

Introduction to the fundamentals of innovation and the innovator's mindset. Discovery of the Business Design method and its place within the innovation management system and the company. Connection with other innovation methods.

2

Frame

Lay the project foundations: Legitimacy

Methodological briefing: problem to solve, scope, available resources and differentiating strengths. Team application on projects. Debrief and facilitator's role.

3

Explore

Explore user needs: Desirability

Methodological briefing: requesters, needs, existing solutions. Connection with Design Thinking. Team application on projects. Debrief and support role. Design and best practices for the exploratory study. Facilitator's role.

4

Map

Map the ecosystem: Acceptability

Methodological briefing: stakeholders, influencers and value network. Team application on projects. Debrief and facilitator's role.

5

Design

Design the solution: Feasibility

Methodological briefing: features, technical partners, delivery capability, MVP (Minimum Viable Product) and development roadmap. Connection with Lean Startup. Team application on projects. Debrief and facilitator's role.

6

Model

Define the business model: Viability

Methodological briefing: product/customer pairings, value proposition, distribution channel, revenue model, cost structure, key activities. Connection with the Business Model Canvas (BMC) and Blue Ocean. Team application on projects. Debrief and facilitator's role.

7

Argue

Build the strategic case

Introduction to synthesis tools (pitch, pitch deck, SWOT, self-assessment…). Team application on projects. Debrief and facilitator's role.

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TRAINING ARRANGEMENTS

Certification pathway

Duration: 3 months to a maximum of 1 year

  • Independent application of the methodology to 3 real projects selected by the participant.
  • Individual and group support from the trainer (8 one-hour online supervised practice sessions): methodological guidance, adjustment of the facilitator’s approach, support in interpreting results and answers to questions.
  • Methodology multiple-choice questionnaire and oral presentation before a panel of experts to validate the Vianeo Expert Certification.

Teaching methods

Training:
Presentation of theoretical foundations and sharing of best practices for supporting innovative projects and adopting the facilitator’s approach.
Introduction to the Business Design methodology through a card game and the presentation of a practical case study.
Application to a real project during the training course: team brainstorming and synthesis sessions using the Vianeo platform, followed by presentations and discussions.
Roundtable discussions and participant feedback.

Certification:
Independent practice on 3 projects using the Vianeo platform.
Project reviews with the trainer.

Assessment methods

Certification:

Validation of the participant’s 3 real projects independently supported.
Validation of a methodology test and the Vianeo card game.
Oral presentation of a project before a panel of Vianeo-certified experts
(Duration: 1 hour – online).

PARTICIPANT SATISFACTION

Source: Post-training satisfaction questionnaires – 2025 report – 72 responses from 100 participants.

TRAINING QUALITY
0 %
SKILLS DEVELOPMENT
0 %
ADDED VALUE OF THE VIANEO METHODOLOGY AND PLATFORM
0 %

INTER-COMPANY TRAINING SESSION DATES

DECEMBER 2026 (EN)​

Online – RemoteDecember 3 & 10, 9:00 AM – 12:30 PM

In person – ParisDecember 14, 10:00 AM – 18:00 PMDecember 15, 9:00 AM – 17:00 PM

MARCH 2027 (EN)

Online – RemoteMarch 11 &18, 9:00 AM – 12:30 PM

In person – ParisMarch 23, 10:00 AM – 18:00 PMMars 24, 9:00 – 17:00

Registration is possible up to 1 week before the start of the training course, subject to availability.

PRE-REGISTER

IN HOUSE TRAINING

Indicative lead time of 4 to 6 weeks from confirmation of the request (signed quotation).
This timeframe mainly depends on coordinating the availability of participants and the trainer; it may be shortened or extended depending on the context and the level of customization required.

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GET CERTIFIED IN THE METHODOLOGY

Vianeo’s training program enables participants to master a methodology that has proven effective for over 15 years in supporting innovators and their teams with clarity, structure and impact.

It provides access to a certification pathway that validates their ability to apply the methodology independently.

Together, training and certification strengthen the credibility of facilitators in the eyes of both project leaders and their organizations.

To date, more than 500 people have been trained across the innovation ecosystem: companies, research centers, incubators and consulting firms.

Certified experts join the Vianeo Club, an active community of professionals committed to collective intelligence, sharing experiences and deepening their knowledge.

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WHAT PARTICIPANTS SAY

GERALDINE DOAT

CORPORATE INNOVATION MANAGER, FRAMATOME

“At Framatome, we chose the Business Design methodology for one key reason: to help our teams engage with the real needs of customers and end users as early as possible through exploratory interviews. This approach enables us to quickly challenge assumptions and develop high-value solutions.

I particularly appreciate the structured and systematic framework provided by the methodology. It guides teams throughout their innovation journey while leaving room for experimentation and learning.

Finally, special thanks to Pascaline for her support, training, and the high-quality discussions we regularly have to adapt the methodology to Framatome’s specific needs and challenges.”

JULIEN MATRICON

BUSINESS DEVELOPMENT & ONNOVATION LEAD

“I have been supporting entrepreneurial projects led by AP-HP clinicians for the past ten years, helping them bring their innovations to patients. Venturing into the business world is a major leap into the unknown for them, but the greatest challenge in my work is helping them confront the realities of the market. It represents a cultural shift that they are often not fully aware of.

The Vianeo methodology introduced me to a seamless, intelligent and powerful tool for raising awareness, fostering an entrepreneurial culture and helping project leaders develop an entrepreneurial mindset.

The platform provides valuable educational support, guiding my inventors step by step through their thinking while encouraging them to challenge their assumptions.

I have seen firsthand how Vianeo helps researchers bring their innovative ideas to life, guides them through the process of turning research results into value, and enables them to structure their startup creation projects when they join AP-HP’s Booster Deeptech entrepreneurial support programme.”

ELISE POICHOT

DIRECTOR OF SEMIA INCUBATOR

“What I appreciate about Vianeo is that its methodology encourages us to deconstruct ideas in order to build better solutions. It places users and the market at the heart of entrepreneurial thinking, whereas project leaders sometimes tend to focus too heavily on their own solutions.

The only certainty is what happens in the real world! Vianeo helps entrepreneurs move beyond their assumptions and test them against market realities.

It is a methodology that anyone can adopt and integrate into their mentoring approach, helping entrepreneurs make informed decisions rather than relying solely on their own convictions.”

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