Valérie Piotte is Managing Director of Altavia Open Lab, the innovation division of the Altavia Group. She reminds us that Altavia is a marketing and communications group dedicated to retail, present in around forty countries and employing 2,500 people. She explains that she created this innovation division within the group.
When launching this unit, she quickly realized she needed a method to “process” innovation at the group level. This is the context in which she discovered Vianeo. She trained in the Vianeo business design method, which enabled her to provide a structured innovation framework for all employees. For her, innovation must serve to create value for the company she works for. She emphasizes that innovation is closely tied to business, and that the Vianeo method helps precisely by structuring projects and selecting them based on the value they can bring to the market.
She then discusses the synergies she has maintained with Vianeo after completing her training. These synergies take place mainly through exchanges within the Vianeo Club. This community allows her to share and discuss best practices with other innovation professionals from different sectors, which she describes as particularly enriching.
She also notes that she has contributed to discussions with Vianeo about the evolution of the solution, especially in connection with artificial intelligence, which she considers one of her favorite topics. Lastly, she explains that she maintains a warm and friendly relationship with the entire Vianeo team.
