The webinar “Standardizing innovation?”, organized by Vianeo, brings together experts to explore the foundations, objectives, and concrete contributions of ISO 56001, the upcoming international reference for innovation management.
Although this webinar is in french, don’t hesitate to contact us for more information. We’ll be delighted to exchange !
Opening the session, Séverine Herlin, founder and CEO of Vianeo, highlights the growing interest around the standardization of innovation — a reflection of a collective need for structure and professionalization of practices. She introduces Johan Claire, Chair of the French Standardization Commission on Innovation Management, Andrew Stanton, lead of the international ISO working group, and Anne Bion, head of innovation and facilitation at the Matmut Group.
Johan Claire explains how standardization, by bringing together experts from diverse backgrounds, enables the development of shared frameworks that anchor an enduring culture of innovation within organizations. He emphasizes the need for innovation that is regular, systematic, and aligned with corporate strategy — going beyond opportunistic approaches.
Andrew Stanton describes the demanding process behind the development of ISO 56001, the result of an international dialogue that generated more than 1,000 comments. He highlights the value arising from the interaction between quality and innovation cultures, which is essential for establishing a balanced, operational framework.
Finally, Anne Bion illustrates the concrete application of the standard within the Matmut Group: structuring a shared innovation strategy, encouraging an exploratory mindset among employees, and measuring the performance of the innovation system. She points out the importance of tools like Vianeo, which translate the complexity of innovation into a controlled and manageable process.
This webinar offers a unique understanding of the stakes behind innovation standardization: professionalizing without freezing, systematizing without hindering creativity. An invitation to transform innovation into a true lever for value creation and organizational resilience.
