thAll the project teams that we are supporting have this question, or fear : to know how to find the good information and what could make sense out of it.
Take the easy way : do the opposite of a classic market study. At first, don’t think about selling a potential innovation because no one could answer you.
Wonder about the 5 good questions :
- How the actors, who could be interesed by your innovation without know it, have been living today ?
- What are their behaviors ?
- What are the availablesolutions ?
- Are they satisfied ?
- Do they have a problem ? Do they want another solution to resolve their issues ?
With these questions, you will understand where the real potential of your innovatio hides, thanks to the value identification they can bring. You will then account among the 58% of startups which find their market needs, essencial to their soul. (Top 20 reasons start-ups fail)
We have detailed this market exploration process in a bill of specifications for innovative projects. Do not hesitate to ask us !
With Vianeo, evaluate, select and manage a portfolio of innovative projects