I founded Vianeo 10 years ago in order to provide innovators with a robust strategic, market driven assessment method. The Business Design Method enables to transmute an idea into a fully-fledged innovation project.Add a comment
Business Design is method particularly suited to innovative projects. It allows us to respond to the innovator’s enigma “What to sell and to whom?” in 5 steps.Add a comment
This is a fictional account. Any resemblance with real cases is coincidental.
Once upon a time there was a multinational whose executives came to the realization that their good fortune would not last forever. They would even privately admit that their future products would probably be very different from their current ones. With this in mind, they turned to their employees and entrusted them with exploring new development ideas. With so many talented people trained in the best international schools and recruited for their skills and human qualities, new ideas were bound to emerge. The goal was also to tap these resources before they left the company to set up their own businesses…Add a comment
Let us use the metaphor of the egg for innovation. If we consider the egg as a starting point to explore our potential markets, we can identify a small number of products that can be used in many ways: boiled, fried, in an omelette (with all the possible variations), or powdered, etc.Add a comment